The Exelero was the opposite of the revived Maybach line: creative, daunting, and outlandish. The brand was a forgotten prewar luxury marque on par with the Duesenberg and the Rolls. Beautiful as though its coachbuilt pieces were, Maybach never captured the global imagination. Postwar, the nameplate vanished till Daimler-Chrysler brought it back in the 2000s.
The Exelero was an ‘05 showpiece meant to draw and impress Euro crowds. It did its job, with a gothic pizazz and a menacing 700 hp twin-turbo V-12. Promoters flaunted the car’s tremendous weight (nearly 6,000 lbs.) and even more massive price tag–$8,000,000. For all aficionado's the Exelero was just too out there for the conservative Daimler folks, though.
They stuck with stale and overdone S-classes as their Maybachs, rather than something that would stand out. The Exelero was never realistic, or sensible. But it wasn’t supposed to be. In that, it was faithful to the Maybachs of old.
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