Why Your Business Needs To Build An Email List
If you run a business, a website or a blog and you want to increase your audience as well as increasing engagement, then the single most effective way to do that is with email marketing.
If you listen to pretty much any top marketer, then they will almost always tell you this.
They will almost always say that the most important aspect of their marketing – the thing that led to their success – was email.
And there’s a very good reason for this.
Can you Actually Make Money Sending Emails?
There are 239 Million Active Email Subscribers in the US alone.
99% of them check their Email Every. Single. Day.
Email Campaigns created $11 Billion in revenue for businesses last year alone.
Sending emails is the single best way to get in front of your customer, get them to buy, and keep coming back for more.
If you have an email list of MORE than 1,000 people and sell OVER $20k per month, I've put together a free guide to help you turn that email list into cash.
Email marketing allows you to reach your audience in an incredibly direct manner called… “Broadcast Sending”.
Unlike other forms of marketing, you’ll actually be able to reach your audience directly in their inboxes without having to go through any third party.
That means that you’re not reliant on a platform like Facebook or “X” formerly known as Twitter, or at the mercy of potential changes to policies that could render your messages unheard.
It wasn’t that long ago that Facebook made the decision to change its system so that only a small percentage of posts from pages got through to followers.
With email, your messages are going directly to the users. That means that nothing can prevent you from reaching them and you know that 100% of everything you send is going to reach the recipient.
It means that you don’t lose your long list of subscribers if Facebook decides to inexplicably delete your account (this happens – in fact it has happened to me) or if they decide to delete their own accounts.
This is a relationship that is directly between you and your subscribers. But that’s only touching the very surface of what makes email marketing so powerful and useful.
But Isn't Email Marketing Dead?
Far from it!
In fact, its tried and true …
Just take a look at the following real world universal stats:
• Email marketing has a ROI of 4,300%
• 91% of consumers check email daily, up to 15x per day (most people check it much more!)
When surveyed, companies say that email marketing is more profitable than:
PPC, content marketing, display advertising, mobile ads, social media marketing, direct marketing, affiliate marketing…
• 66% of US consumers aged over 15 have made a purchase as a direct result of an email campaign
• 1/3rd of consumers say that they open their emails on the basis of the subject line alone
As you can see, this is a form of marketing with a truly gigantic ROI and that has the power to engage like none other.
The question you need to ask is whether you’re making the most from your list building activities.
How Do You Get Started With Email Marketing?
Building an email list isn't as easy as it sounds.
There are many bits and pieces that go into email marketing.
You have auto-responders, segmentation's, email copy, landing pages and much, much more tasks to follow in your digital marketing journey.
Thankfully, I've created a comprehensive course guiding you through the process of building an email list and monetizing it, too.
Let me introduce you to our brand new course:
This MASSIVE 191 page eBook … covers the ever-important topic of email marketing. This huge eBook covers absolutely everything you need to know, from A to Z all about how you can utilize email marketing to start or grow your business, ANY business, substantially.
There is a video and audio version of The Power of Email Marketing:
For those who are more visual learners or on the go learners, we offer …
5 Video's … 5 high-quality video's in MP4 format. Each video covers one of the chapters of the eBook, ranging from 40-45 minutes to over two hours.
5 Audio's … 5 audio files breaking the eBook down into its separate chapters, all in universal mp3 format.
You’ll discover how to turn your subscribers into your biggest fans, how to create a real relationship with each member and how to turn those relationships into sales.
Click this link to get this course today…
Wishing you the very best in business!
– Shawn
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Copyright © 2026 ApeX Media 365, all rights reserved.
Founder of Lazarus Enterprises Group and head of strategy at Apex Media 365, also Apex Marketing Pro, a leading digital marketing firm.
We developed a system to help small businesses, and local companies connect with potential clients, and customers who truly need their goods or services, which will in-turn increase the company’s net worth with a lot more ease, and control.
We do this utilizing Gorilla marketing tactics, and technology to measure a return on investment.
To schedule a free 30-minute Marketing Tune-up, call us: 1-888-256-4202